FAITHFULL THE BRAND is a collection of effortless pieces designed to be versatile and easy
- made for the modern traveller in mind.
She is independent, eternally curious, and sophisticated
- maintaining an aura of lightness and femininity whether she is at home or abroad.
Each FAITHFULL piece is designed with her in mind.
For the designers FAITHFULL is more than a business - it's a means to inspire the FAITHFULL customer.
To inspire her to explore, to work hard & for what she believes in, seek balance, enjoy life, feel good about the products she purchases and above all - travel.
The result is an assortment of essential, unique & wearable travel staples in lightweight fabrics & earth-toned color palette.
Each FAITHFULL garment is carefully designed, sourced and produced in Bali, Indonesia,
by using handmade techniques such as hand-dying and hand-printing.
FAITHFULL is a wardrobe staple for style influencers and luxe travelers world wide
such as Kourtney Kardashian, Gigi Hadid, Jessica Alba, Kate Hudson,
@tuulavintage, @sincerelyjules, @songofstyle & @tashoakley.
As Olivia from @lustforlife quoted on her blog -
'If there was one brand I could take on vacation for the rest of my life,
Faithfull would be it’.
BUSINESS SAVVY AND A REBEL AT HEART, SARAH POSSESSES A RARE ENTREPRENEURIAL DRIVE. GROWING UP IN A QUIET NEIGHBORHOOD - IN SYDNEY, AUSTRALIA - SHE WAS QUICK TO DISREGARD THE RULES IN FAVOR OF MAKING HER OWN.
AFTER STUDYING BUSINESS IN COLLEGE, SARAH’S CAREER COMMENCED WORKING FOR AN AUSTRALIAN FASHION DESIGNER. HERE, SHE WAS ABLE TO ASSIST WITH FITTINGS AND CONTRIBUTE TO THE DESIGN PROCESS, TAPPING INTO HER MORE CREATIVE SIDE.
SARAH’S INSPIRATION STEMS MAINLY FROM TRAVEL - FROM SYDNEY, TO LA TO SCANDINAVIA, GETTING INSPIRED BY THE TRENDS & PEOPLE IN VARIOUS CITIES.
HER LOVE OF TRAVEL, COMBINED WITH HER AMBITION, ENTREPRENEURIAL DRIVE AND PROFESSIONAL EXPERTISE HAS HELPED SHAPE BOTH THE BUSINESS AND CREATIVE SIDES OF FAITHFULL.
HELLE WAS BORN A TRAVELER - POSSESSING AN INNATE HUNGER FOR EXPLORING UNCHARTERED TERRITORY AND A DESIRE TO GET - AND STAY - LOST FROM AN EARLY AGE.
HER QUAINT HOMETOWN OF NORWAY, SPARKED HER FAMILY’S DESIRE TO TRAVEL. WHILE HER PARENTS WOULD BE TOASTING WINES OVER THE SUNSET IN SPAIN OR GREECE, HELLE COULD BE FOUND SWIMMING, HIKING AND RUNNING THROUGH THE WOODS.
HELLE KEPT UP HER TRAVELS TO THE TUNE OF BOB DYLAN, WANDERING BAREFOOT THROUGH LONDON, SOUTH AMERICA, CENTRAL AMERICA AND ASIA, HOPPING ON BUSSES, SNEAKING INTO MUSIC FESTIVALS AND STYLING HERSELF FROM SECOND HAND STORES ALONG THE WAY. SHE DIDN’T HAVE OR NEED A PLAN - MERELY ENJOYED THE COMPANY AND CULTURE OF THOSE SHE MET ALONG THE WAY.
HELLE FINDS INSPIRATION IN EVERYTHING - FROM TRAVEL TO ONLINE MAGAZINES AND VINTAGE MARKETS, KEEPING A CAREFUL EYE ON THE TREND-DRIVEN SIDE OF THE INDUSTRY. HELLE’S FREE-SPIRIT AND CONFIDENCE COMBINED WITH HER EYE FOR AESTHETICS CONTINUES TO SHAPE THE FAITHFULL BRAND IMAGE AND DESIGN.